Advances in productivity have long suggested that we might one day work far fewer hours, perhaps as little as three hours per day or fifteen hours per week.
We believe that artificial intelligence could drive this kind of leap in efficiency. This idea—referred to here as “3hrs”—focuses on the practical applications of AI in business, its impact on the working world, and what it would mean for people if their daily work were reduced to just three hours.
In the 1930s, economist John Maynard Keynes imagined a future where technological advances would allow us to work as little as three hours a day, creating a world of abundance and leisure. Yet, nearly a century later, the reality is different. Long hours remain a badge of honour, and work continues to be a central source of identity and purpose.
But what if Keynes’ vision was closer than we think? At 3hrs.ai, we explore how Artificial Intelligence is transforming the way we work, live, and find meaning in our lives. As AI reshapes industries and redefines productivity, it’s also raising profound questions: How will we spend our time in a world of greater efficiency? What does meaningful work look like when machines handle routine tasks? And how can businesses and individuals thrive in this new era?
Our Mission
At 3hrs.ai, our mission is to educate and inspire entrepreneurs, business leaders, and change-makers to seize the opportunities AI offers while navigating its challenges. We’re here to demystify AI, showing how it can drive real business outcomes, enhance productivity, and free us to focus on what matters most.
What Makes Us Different
Unlike many AI publications that focus on technical jargon or speculative futures, 3hrs.ai takes a business-first approach. We emphasize pragmatic, real-world use cases of AI—examining what’s working today and what’s next.
- We’re outcomes-focused: prioritizing measurable results over hype.
- We’re independent: offering balanced insights without doom-mongering or sci-fi fantasies.
- We’re down to earth: presenting actionable ideas in plain language for leaders who want to make informed decisions.
Beyond Work
While the idea of a three-hour workday inspires us, it’s just the starting point. At 3hrs.ai, we also explore deeper questions about calling, purpose, and how people will spend their time in the age of intelligence. What happens when work is no longer just about survival, but about self-expression, connection, and contribution? How can we align technology with humanity’s best potential?
Join Us
If you’re ready to rethink the future of work and business, subscribe to our newsletter for the latest insights or complete our AI scorecard to see where your organisation stands. Together, let’s explore how AI can transform not just our work, but our lives.